Why Do You Need an Aggregator to Get Your Film on iTunes?
While in the past filmmakers have decried their dependence on the "middlemen" of distribution, for this situation, an aggregator can be a great ally. With the growing trend of aggregators towards flat fees and small-to-no profit share, the option is getting more transparent and affordable for independent filmmakers with hybrid distribution strategies as a main priority. In case you're investigating this option for your next film, here is a quick crash course on what a film aggregator does, and where to discover more. Why Do You need a Film Aggregator? Aggregators are the gatekeepers between you and the various VOD platforms. iTunes, for instance, will just accept content from an approved encoding house, large numbers of which are likewise preferred, aggregators. In theory, you can apply to send them to content directly from an Apple-approved encoding house. iTunes Film Aggregator iTunes is the most widely known TVOD marketplace for digital downloads, and it is th...